Assessing sampling and the scent experience
A fragrance is chosen by smell, not on a screen. For a new brand, sampling is often the bridge between discovery and the first purchase — provided it is planned and measured rather than handed out.
Choosing the formats
Blotters, miniatures, testers, discovery sets: each format has a cost and a different role. The choice depends on the price positioning, the number of scents to show and the channel the customer will buy through.
Choosing the places
Samples with online orders, a launch event, temporary discovery stands, partner concept stores. A discovery stand can exist without sales on site: its role is to let people test, then lead them to the shop — for example with a QR code.
Measuring what it brings
Plan from the start how you will know whether sampling works: dedicated codes or links, follow-up of visitors who scanned, feedback collected on the scents. Without measurement, sampling stays a cost.
Anticipating costs and obligations
Production of samples, staff, space, logistics. Samples remain cosmetic products: check the applicable labelling and regulatory obligations with your Responsible Person or a qualified specialist.
Checklist
- 01Which scents to show first
- 02Which format for which channel
- 03Where discovery happens
- 04How results are measured
- 05Total cost per contact
Plan your discovery strategy with Mission 2: Market Entry Preparation. →